Kristine L Ming

Why doesn’t McDonald’s sell all-day breakfasts?


This is not a McDonalds muffin. You might be able to buy it after 10:30.

McDonald’s plans to test all-day breakfast at some locations in the US. Why can’t you choose from the fast food giant’s morning menu in the afternoon?

It’s past 10:30 in the morning and you’re struck by a sudden craving for an Egg McMuffin. But you can’t have one because the breakfast menu has stopped. Why?

Michael Douglas’s character in the movie Falling Down drew his gun in a fast food restaurant after being told he was four minutes late for breakfast. Now McDonald’s is planning to trial an all-day breakfast menu at several locations in San Diego, California, from next month. The company has previously tried similar experiments, but each time they have failed.

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